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Years ago, I came across a short poem in a book titled "How I Raised Myself From Failure To Success in Selling", by Frank Bettger. As a young man, Mr. Bettger said he never could seem to get it right, and he went from failure to failure until a friend gave him a copy of a poem by Herbert Kauffman. He ended up so inspired by it that he had it printed on a business card (which I do now) and gave it away to everyone he met. Reading it and handing it out, on a daily basis, not only made Mr. Bettger more enthusiastic, but it did the same for the people he gave it to, many of whom became lifelong clients. May it do the same for you.


You are the Man who used to boast
that you'd achieve the uttermost,
some day.

You merely wished to show,
to demonstrate how much you know
and prove the distance you can go..

Another year we've just passed through.
What new ideas came to you?
How many big things did you do?

Time left twelve fresh months in your care
how many of them did you share
with opportunity and dare
again where you so often missed?

We do not find you on the list of makers good.
explain the fact!
Ah No, 'Twas not the chance you lacked!
As usual - you failed to act!

by Herbert Kauffman

Attitude is Everything

Have you hugged your insurance agent today? We need your support.

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Barricks Insurance Services
276 N El Camino Real #6, Oceanside, CA 92058
Phone:   (310) 678-6315

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